Shopping on Instagram allows approved Instagram business profiles to tag products in posts. When you tag a product, Instagram users can view product details and tap a Shop Now button to buy the product on your site without leaving the app.
This is a great way to share products with followers and reach a wider audience through hashtag discovery. Once you’ve completed the setup process and are approved by Instagram, you can tag your products wherever they appear in your posts. In this guide, we’ll show you how to import your inventory to a Facebook Business Manager account and begin tagging products once Instagram approves your profile.